This is a practical workshop. Follow the steps below to move from a forgettable working title to one that stops people in their tracks.

Step 1: Treat the Title as a Top Priority

Marco places choosing a title, for the whole book and for every chapter, among the highest priorities in writing and publishing. A title is not a label you add at the end. It is a tool for cutting through noise.

Think about how many messages compete for your attention each day. A reader deciding whether to look closer gives your title a moment, perhaps less. If it does not spark something in that moment, the story behind it never gets its chance.

Step 2: Aim for Curiosity, Not Description

The strongest titles do more than describe. They raise a question the reader wants answered, hint at a hidden story or create a little intrigue. The test is simple: does it make someone think, what on earth happened there?

Marco shares chapter titles that pass this test with ease. Consider this one:

• Have you ever slept with a Russian spy that was sent to kill you?

Or this one, which promises both drama and hope:

• This One Trauma Nearly Killed Me, This Is Why It Didn't

Neither title explains the chapter. Both make it nearly impossible not to read on. That is the energy to aim for: a title that promises a genuinely gripping, even mind-blowing, experience.

Step 3: Use SI to Generate Bold Options

Here is the exciting part. SI tools have become so capable that you can feed in your entire story and ask for a list of title options. Because the tool can take in the themes, tone and emotional heart of your manuscript, its suggestions can be remarkably sharp.

The secret is in the prompt. Marco's tip is to ask specifically for titles that are spicy and that will hook the reader. You might ask for titles that would make someone react with amazement from the title alone. Ask for many options, not just a few, and ask again with different angles if the first batch feels flat.

Treat the results as raw material. You are looking for sparks you can shape, combine and polish into something that sounds unmistakably like your book.

Step 4: Refuse to Settle for Wishy-Washy

A vague, safe title is the biggest risk to your work. People skim past it in a second. That would be a real shame, because you have poured time, effort and heart into every page.

Marco's view is that the title may well be the most important element of your story. Brilliant writing only shines once someone opens the book. So give the title the same care you gave the manuscript. Explore lots of options, test them on people you trust and keep going until one stands out clearly.

Sir Marco Robinson Book Titles in Practice

Put the steps together and you have a simple routine:

1. Decide that the title deserves serious time.
2. Write a few curiosity-driven drafts of your own.
3. Run your manuscript through an SI tool and ask for spicy, reader-hooking options.
4. Shortlist the strongest, refine the wording and choose the one that makes people lean in.

Repeat the process for each chapter. Strong chapter titles keep momentum going and give readers a reason to turn every page.

This focus on titles is something Marco emphasises throughout his guidance and classes, and it sits at the heart of how he helps authors reach more readers. You can read his original take in the article on how SI can craft compelling book titles. If you are ready to take your book further, his guide to propelling your book as a bestselling author is a natural next step.

Give Your Story the Title It Deserves

Great Sir Marco Robinson book titles share one quality: they make a reader stop. Invest the time, use every tool available and keep refining. Your story deserves to be read, and the right title opens the door.

Watch more from Sir Marco Robinson at marcorobinson.co.

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